Tuesday, December 09, 2003


News: Microsoft to market SBC Yahoo to retailers  

News: Microsoft to market SBC Yahoo to retailers: "Microsoft to market SBC Yahoo to retailers

By Jim Hu
CNET News.com
December 9, 2003, 9:17 AM PT

Microsoft will market SBC Communications and Yahoo's co-branded broadband Internet service to its retail software customers, the companies said.

The deal will open a new marketing channel for SBC Yahoo's digital subscriber line (DSL) service. Microsoft will recommend a business version of SBC Yahoo DSL to retail clients who purchase its Business Solutions software. SBC Yahoo DSL's business edition costs the same as its $26.95-a-month consumer product but offers network management and online marketing tools. "

Outrageous! Know what this means? It means that Microsoft has tacitly given up on marketing MSN Broadband service! It's been a long time since I've seen Microsoft just give up on anything. The last debacle was WebTV. And Microsoft is doing their best to keep that alive for the few users who found it essential.

If you want an idea of the impact, imagine, oh, I don't know.. IBM dropping Lotus in favor of Microsoft Exchange or AOL asking Microsoft to set up the AOL portal site for them. Or, I suppose, Microsoft giving away free copies of MS Office 2003 :).

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