Tuesday, October 07, 2003


Microsoft drops LookSmart search tool | CNET News.com  

Microsoft drops LookSmart search tool | CNET News.com: "Microsoft drops LookSmart search tool
Last modified: October 6, 2003, 4:40 PM PDT
By Jim Hu
Staff Writer, CNET News.com

Microsoft will not renew a contract to use LookSmart's Web search results on its MSN site, the search technology provider announced Monday. "

"The dropping of LookSmart comes as Microsoft sets its sights on the Web search niche, both for its potential revenue and future tie-ins with the Windows operating system. In July, Microsoft quietly launched a software program called MSNBot, which scours the Web to collect links and organizes them into a search directory. Executives at the Redmond, Wash.-based company have indicated a desire to create their own search engine to compete with industry leader Google."


"AOL expands Google search pact
Last modified: October 7, 2003, 10:35 AM PDT
By Matt Hines
Staff Writer, CNET News.com

America Online extended its relationship with Google on Tuesday, reiterating its commitment to use the company for algorithmic and paid search results.

The companies extended their agreement, first signed in April 2002, for an unspecified number of years. In 2002, Google replaced Overture Services, currently in the process of being acquired by rival Yahoo, as the exclusive provider of paid links on AOL's search pages. Under the companies' current arrangement, Google pays AOL every time someone clicks on one of its sponsored links and lets advertisers bid for the AOL search result placements for specific keywords users enter."

Given this, it's pretty plain to see that a major war is about to take place in the online search field. It should be interesting, to say the least. Microsoft has a LOT of ground to make up. I don't think anyone above the level of total newbie will say that Microsoft has the best search facilities.

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