Saturday, September 27, 2003
InformationWeek > Search Engines > Amazon Invades Google's Turf > September 26, 2003
InformationWeek > Search Engines > Amazon Invades Google's Turf > September 26, 2003: "Amazon Invades Google's Turf Sept. 26, 2003
The online retailer is launching a startup that will develop a commercial search engine, potentially putting it on a crash course with Google.
By Michael Liedtke, AP Business Writer
SAN FRANCISCO (AP) -- Online retailing giant Amazon.com Inc. is betting it can muscle into one of E-commerce's most profitable niches--search engines.
Seattle-based Amazon.com has set up a new Silicon Valley startup called 'A9' that will develop a commercial search engine and potentially put the company on a collision course with another Internet icon, Google. "
I fail to see what the big deal is. If Amazon proves it can do a better job than Google (however unlikely that might seem), then they'll be number one. They have a long hard row to hoe and it won't happen overnight. I would guess that their first job will be getting anyone to use their service more than once. It should be interesting, to say the least, to see what they feel they can do better. I'm also guessing that the only slim crack of light under that door is in terms of the relevance of the results presented from each search. Or maybe a teensy bit more work on user-friendly (to coin a cliche) user interface.
The online retailer is launching a startup that will develop a commercial search engine, potentially putting it on a crash course with Google.
By Michael Liedtke, AP Business Writer
SAN FRANCISCO (AP) -- Online retailing giant Amazon.com Inc. is betting it can muscle into one of E-commerce's most profitable niches--search engines.
Seattle-based Amazon.com has set up a new Silicon Valley startup called 'A9' that will develop a commercial search engine and potentially put the company on a collision course with another Internet icon, Google. "
I fail to see what the big deal is. If Amazon proves it can do a better job than Google (however unlikely that might seem), then they'll be number one. They have a long hard row to hoe and it won't happen overnight. I would guess that their first job will be getting anyone to use their service more than once. It should be interesting, to say the least, to see what they feel they can do better. I'm also guessing that the only slim crack of light under that door is in terms of the relevance of the results presented from each search. Or maybe a teensy bit more work on user-friendly (to coin a cliche) user interface.
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